The Booz study shows that better strategies are needed for successful shopper marketing results.
Traits Of A Successful PR Pro
Here are five traits that you will need to be successful.
PMA Announces 2012 Reggie Award Finalists
Awards to be presented at the Reggie Award Gala on March 15, 2012.
Want A Job In PR?
Here are 10 tips that might help.
Study Shows Websites Do Affect Sales
CPG websites drive up brand purchases by 37% according to a new study.
Fortune’s Top 100
The Fortune 100 Best Companies to Work For list is out.
Ad Age Marketer A-List
Coca-Cola is heralded as marketer of the year.
10 Intensifiers To Avoid
Improve your writing skills by limiting the use of these words.
Social Media And Reaction Time
How do you know if you act too fast or too slow?
Most Innovative Companies
Results of an eight year study in a newly released book, The Innovator’s DNA.