Blogs have increasing power to influence product purchase.
Booz & Company Studies Shopper Marketing
The Booz study shows that better strategies are needed for successful shopper marketing results.
Study Shows Websites Do Affect Sales
CPG websites drive up brand purchases by 37% according to a new study.
Ad Age Marketer A-List
Coca-Cola is heralded as marketer of the year.
Most Innovative Companies
Results of an eight year study in a newly released book, The Innovator’s DNA.
List Of 100 Most Innovative Companies
As it appeared in Forbes, the #1 company is Salesforce.com.
Innovation In The Candy Aisle
Candymakers show off new products at Expo in Chicago.
U.S. News Ranks MBA Programs
Over 437 programs were evaluated to come up with the Best Business School rankings.
Groupon Takes Lessons From Zappos
Focusing on customer service is key.
Will These Companies Make It?
Some are predicting that these companies will “disappear” in 2011.